-
Obviously, our life blood is our clients. Every day we need to show results to keep our clients competitive. Great work is called so by the client not the agency. We feel we've delivered great work based two things:
- We get measurable results
- Our clients are still with us
Find out for yourself. Click on these links to get a sense of our thinking and execution. If you want more information or references, please contact us.
Company
ArbacoDirect is an international direct marketing company, providing high-end, one-of-a-kind products, including The Portable Furnace, The Plasma Cool Portable Air Conditioner and The Intellitrap Mosquito and Gnat Catcher.
Challenge
ArbacoDirect, like most direct marketers, scrutinizes every media buy to ensure every dollar yields positive ROI.
In the spring of 2006, ArbacoDirect launched a new product, The Plasma Cool Portable Air Conditioner. TIA was tasked to launch this new brand and product, in a new segment, in a crowded market while maintaining strict ROI goals.
Solution
TIA responded with a rigorous multimedia approach based on summer weather patterns and historical learning from the Plasma Cools' sister product, The Portable Furnace. Employing remnant print as the key driver, The Plasma Cool was presented to millions of consumers at just the right seasonality to generate immediate demand. The launch was the most successful product launch in Arbaco's history with a 6x ROI, all done with a limited budget.
Company
Oreck Canada is the sole distributor for all Oreck products across Canada. Oreck Corporation is one of the premier direct marketers in the US delivering high quality vacuums, air purifiers and other home cleaning products.
Challenge
While well known in the US, The Oreck brand was not a household name in Canada. TIA was challenged to expand Oreck's reach in Canada while adhering to strict ROI goals. A limited target audience coupled with a competitive media environment provided TIA with a formidable challenge to overcome.
Solution
TIA launched a variable growth strategy that allows for performing media to grow at a flexible rate (meaning if it works we buy as much as the vendor will provide) and concurrently "test and roll" new media channels at a slow growth rate to find new media that delivers ROI without taking large risks while still expanding reach. The results were a more diverse media mix, increased revenues, increased efficiencies and better rates.
Company
In 1906, the CFA produced the first pedigreed cat shows in Buffalo, NY and Detroit. Today, the CFA produces over 400 cat shows worldwide with major shows hosting thousands in New York, the San Francisco Bay Area and Atlanta.
The CFA asked TIA to generate awareness of, and drive ticket sales, to their premier shows in New York, the San Francisco Bay Area and Atlanta.
Challenge
As a non-profit, the CFA works with limited budgets. As such, advertising options are limited in the more expensive media markets in the country.
Solution
Starting with 3rd party research, TIA focused media spend on the key media vehicles the target used most. We then narrowed the field to key players that provided -
- The highest reach and composition of the target
- The best, most relevant placements (e.g. "Pets" content)
- Deep discounted rates (e.g. up to 80% of rate card for several major newspapers)
- Exceptional added value (e.g. live remote sponsorships at the event)
The results are larger ads, better positioning, cheaper rates and more overall exposure. Sound impossible? Contact us to find out how we did it.
Company
Global Events is the premium provider of high-end sports hospitality packages. Going beyond mere "great seats" to the world's premiere sporting events, Global Events provides once-in-a-lifetime sports experiences that deliver memories of a lifetime.
Challenge
Global Events targets high level decision makers within Fortune 500 companies. TIA was engaged to generate highly qualified leads online from within this hard to reach target, using a limited budget.
Solution
TIA crafted an extremely targeted B2B search campaign, employing tight keyword and copy management, which separates qualified leads from mere ticket seekers. The results are qualified and active leads that purchase five to six figure hospitality packages.
Company
BenTel Direct LLP is a direct response supplier of kitchen and household appliances including The Comfort Furnace and temp-tations™ presentable ovenware.
Challenge
BenTel Direct LLP is the sole distributor of temp-tations™ presentable ovenware in Canada. Temp-tations™ is a household name in the USA thanks to its success with QVC. TIA was brought on to introduce this line of oven cookware to Canada.
Solution
TIA designed a complete solution from ad development to call center management that allowed for a soft launch with very few dollars invested. This included -
- Television ad scripts, storyboards and production management
- Securing and managing set up of an IVR call center at a fraction of the cost of other call centers
- FREE website development and management with order capture capability
- Media plans with television and print at deep discount rates - often lower than standard remnant rates.
Temp-tations™, though in its infancy, closes over 50% of all calls and 10% of all online unique visitors. With greater media efforts coming in Q4 2010, temp-tations™ is poised to take Canada by storm.
Company
Zyme Channels helps large hi-tech companies improve their understanding of sales and inventory activity within their distribution channels.
Challenge
TIA was tasked with creating an effective online media campaign reaching a very niche target. The challenge was to reach key decision makers in Fortune 500 companies within the hi-tech industry.
Solution
Given this very elite demographic would be expensive to reach, TIA decided to have the target find us. A B2B search campaign was launched so when the target says "I need this type of solution" Zyme Channels is in front of them. Since launch, Zyme Channels has seen a substantial increase in traffic from their website.